Pay Per Click - PPC

We examine and research all elements of your business. We aggressively engage with your team to learn everything about your business which includes (but are not limited to) goals, history, target audience, unique values (USPs), position in the marketplace, trends, etc. Competitor research is another critical element, so we examine your competitors’ keywords, ads and landing pages to help us differentiate your place within the paid search environment.

Keyword Research is the most important part of PPC Campaign development. This becomes the base of your campaign and if this goes wrong, the campaign may not perform well and there’s a chance of losing money and time. The PPC Management Experts at eSmartLogics put a lot of effort in getting the right keywords for your campaigns. We perform a comprehensive keyword analysis across all of the major search engines using the most advanced keyword research tools available to date. We discover the keywords which are more likely to convert to sales or leads and optimize them according to your PPC campaign goals. We also look for the “hidden gems” that are part of the “long tail” and are often overlooked, yet have high potential to bring extremely targeted customers to your web site.

Highly targeted Keyword Research means highly relevant audience and more conversions. We’ll filter the traffic searching for keywords that are either too vague or are not going to convert.

Based on our research, we develop a holistic strategy which includes keyword list development, ad creation, optimized campaign structure and landing page creation/optimization. Each of these elements is strategically deployed so that during the course of your campaigns we can make informed business decisions.

Leveraging intelligence gathered during discovery, we move on to building keyword lists, creating ads and generating a custom strategy for campaign structure, keyword bids, and distribution channels. After an extensive QA process where we adjust campaign settings and test the campaign tracking mechanisms we have put in place (e.g., Google Analytics, revenue/conversion tracking), we push your campaigns live.

The core of any paid search campaign will be its ability to test & measurement. With ongoing testing, your team’s experience facilitates adaptation from daily nimble changes to more comprehensive account transformations during the lifetime of your campaign. Using the campaign goals, performance data, and testing results we are able to approach each adjustment as an informed business decision. These decisions can impact everything from keyword bids to keyword inventory to landing page designs to quarterly budgets. The comprehensive optimization process is an ongoing pursuit throughout the life of the campaign. During this time we will be concurrently monitoring, testing and refining all elements of the campaign.